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Anatomy of a viral video (and why you might be getting rick-rolled soon)

Last night, we got back late after a night of hanging out with friends and I decided to indulge in my newly created reddit mashup subreddit. While looking at related features of a few DJs on youtube, I stumbled upon a mashup of Rick Astley and Nirvana and decided to post it to reddit.com/r/music before I went to bed. I woke up the next morning and at lunch, a friend mentioned that my mindless video submission had sprung to the top of reddit. Just now I hear that it gets picked up by a leading blog (Mashable.com) and then I see that it's a trending topic on Twitter. In short, I just won the internet today.

http://www.reddit.com/r/Music/comments/92jcv/whoa_someone_mashed_up_nirvana_and_rick_astley/

mashable story: http://mashable.com/2009/07/19/kurt-cobain/

twitter: http://tweetmeme.com/story/116081199/kurt-cobain-is-probably-rickrolling-in-his-grave

digg: http://digg.com/music/Nirvana_vs_Rick_Astley

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Filed under  //   entrepreneurship   marketing  
Posted July 19, 2009
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